smartphone

Tuesday: The Chinese Giant Surprises the Market

Chinese technology giant Xiaomi has made an unexpected move that has attracted the attention of the entire smartphone market. The company has raised its annual smartphone sales target from 90 million to 110 million units. This comes despite increasing pressure from high memory and other component prices, which have placed significant strain on manufacturers in recent months.

XIACY ... Xiaomi’s decision, reported by Chinese media outlet Jiemian News citing industry sources, appears bold. Earlier this year, the company lowered its target due to the negative impact of high memory prices. Management now believes that the worst is over and that the market is ready for a reversal.

According to the report, the higher sales target is based on Xiaomi’s internal assessment that the current rise in memory market prices is approaching its peak and could soon be followed by a decline. If this forecast proves accurate, Xiaomi will gain a double advantage: higher sales volumes and lower production costs.

Memory Prices: Drivers and Risks

The memory chip market is going through a highly volatile period. Demand for memory used in artificial intelligence applications has soared, absorbing a significant share of global production. Companies manufacturing memory chips for AI servers are generating exceptional profits, while smartphone manufacturers are being forced to compete with them for limited resources.

For Xiaomi and other smartphone manufacturers, this means higher component costs. Memory chips are among the most expensive and important components of a smartphone, and when their prices rise, manufacturers’ profit margins decline. Earlier this year, Xiaomi even lowered its shipment target for this very reason.

However, the company now believes that the situation is changing. According to Xiaomi’s estimates, the memory chip market is ready for a reversal. This may be related to several factors. First, memory...