Vivo

Introduction: The Market Is Declining, but the Leaders Are Growing

The second quarter of 2026 was a period of sharp contrasts for China’s smartphone market. Total shipments fell by 4.3% to 66 million units. This decline was driven by rising prices for memory chips and other components, which forced many manufacturers to increase the prices of their finished products. Under these conditions, consumers became more cautious, choosing either to postpone purchases or switch to cheaper alternatives.

However, there were two bright spots in this otherwise gloomy picture. Apple and Huawei were the only manufacturers that managed to increase their shipments. Huawei’s sales rose by 20%, while Apple’s increased by 25%. Both companies maintained strong positions in the upper end of the market, while their competitors struggled with weakening demand.

In this article, we will examine the reasons behind Huawei’s and Apple’s success, assess the impact of rising component prices, and explore what may lie ahead for China’s smartphone market in the second half of 2026.

The Overall Picture: The Market Declines by 4.3%

Reasons for the Downturn

The main reason for the market decline was the rising cost of memory chips and other components. Demand from the artificial intelligence industry led to supply shortages and higher component prices. This, in turn, increased production costs, which manufacturers passed on to consumers.

Higher smartphone prices, particularly in the mid-range and budget segments, discouraged some buyers. Amid economic uncertainty, consumers became more price-sensitive and began postponing purchases.

Regional Characteristics

China’s smartphone market is the largest in the world, and its performance influences global trends. A decline in shipments in China may signal a broader slowdown in the global smartphone market.

Nevertheless, China remains a critical market for every major manufacturer, and success or failure there has a significant impact on their global positions.

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